Rusty Mother Kombucha has one goal in mind, an honest approach to the often off-putting and frankly gross nature of kombucha. It's murky, bubbling, and has a freaking mushroom floating in it. While many brands try to hide this by contrasting their packaging with clean, bright, health focused branding, Rusty Mother embraces the eldritch aesthetic and compliments it with a deep sea creepy-crawly brand identity complete with tentacles, eyeballs and teeth. As a final touch the labels carry the theme and color story, printed on gloss laminated vinyl and applied to rustic amber bottles.

Here's some of the creative process revealing the color palette and type experimentation.